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Xocolatl Brand Design

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Adobe Illustrator
Adobe Photoshop
Wacom
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Project Title: Brand Design for Artisan Chocolatería

Description:

A brand identity design project for an artisan chocolatería. The goal was to create a cohesive, attractive, and professional visual identity that reflected the brand's values of quality, tradition, and exclusivity. The work included everything from initial conceptualization to the final delivery of graphic elements and mockups ready for implementation.

Key Features:

  1. Logo Design:

    • Developed a primary logo that conveys elegance and tradition, incorporating graphic elements inspired by cocoa and craftsmanship.

  2. Isotype and Logotype:

    • Designed a versatile isotype for minimalist applications.
    • Created a logotype combining text and graphics for more comprehensive uses.

  3. Color Palette:

    • Selected a warm and sophisticated color palette, featuring choco tones to reflect the brand's artisanal and essence.

  4. Typography:

    • Chose fonts to convey azteca cocoa essence, paired with sans-serif fonts for digital and functional applications.

  5. Pictograms:

    • Designed custom pictograms to represent the product.

  6. Mockups:

    • Created high-quality mockups for real-world applications, including packaging, stationery and labels.

  7. Design Proposals:

    • Presented multiple visual identity proposals before final selection, incorporating client feedback into each iteration.

Technologies and Tools Used:

  • Adobe Illustrator (for vector design and logo creation)
  • Adobe Photoshop (for editing and mockup creation)

Challenges and Solutions:

  • Challenge: Creating a unique identity that stands out in a saturated chocolatier market. Solution: Conducted extensive market research and developed a concept centered on tradition, differentiating the brand through a distinctive visual design.

  • Challenge: Ensuring visual consistency across various graphic applications. Solution: Developed a brand identity manual defining the proper use of the logo, colors, and typography.

Outcome:

The project resulted in a strong, cohesive, and highly professional brand identity that reflected the chocolatería's values. The brand was well-received by the client and its target audience, standing out in packaging, stationery, and digital presence.